Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end-user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).
Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including American Express, Sony, Vice Media, TaylorMade, Sotheby’s, Stitchfix, OfficeMax, Multichoice, Delivery Hero, ITV, and Klarna.
Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).
About the Role:
The Copywriter should compose longer-form content in clear, concise language that’s conversational enough to read aloud. Also able to develop demand-gen campaigns, blog posts, website copy, banners, emails, social, and sharp, smart headlines that put a ‘fresh’ twist to our products. Because any campaign is as good as the creative.
You’ll craft compelling original content. You’ll refine others’ content and make it better, clearer, more conversational, and more concise. You’ll be creating copy for ads connected to advertising campaigns that drive engagement and, ultimately, revenue. You should be able to write long-form copy and—this is critical—translate business jargon into approachable, conversational English that can explain what we do in line with the tone of Freshworks. You’ll bring a fresh perspective to how we talk to customers about Freshworks’ products and platforms.
The stakeholders for this role are:
Motion and Graphic designers
Ad Campaign Managers
SEO and Content writers
Write engaging copy in a conversational, customer-oriented style.
Master Freshworks’ brand voice and tone
Understand advertising craft, and write sharp, smart headlines.
Monitor current competitors, industry trends, and technology
Present and sell work. Provide a point of view and express it well
B.A. in English, Journalism, Communications, or related field
1-3 years of experience writing marketing copy. Tech experience helps but isn’t required.
Experience writing for B2B customers
A reasonable understanding of technology and the cloud
Knowledge of proper spelling, grammar, and punctuation
Flexibility and patience in the face of changing methods and objectives
Strong presentation, communication, and interpersonal skills
An optimistic attitude, infectious positivity.