Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience ]CRM) and employee experience (ITSM, HRSM).
Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.
Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).
About the role
We’re on the lookout for a Product Marketing Specialist to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.
Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
Content Development – Conceptualize and create educational product and solution content for a variety of platforms
Market, customer, and competitive analysis — Be the expert on the customer, the industry trends, and the players in the market
Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
Product and feature adoption — Drive adoption of the product and features amongst the customer base
Any Graduate degree with 2 to 4 years prior experience in a similar position. Experience in an enterprise software company preferred
An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material
Proven experience creating marketing plans, customer research, competitive analysis, product requirements, messaging, pricing, etc.
Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail
Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing