Manager - Field Marketing

Chennai, IndiaFull time

About Freshworks

Freshworks Inc. is the parent company behind the suite of products which includes Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat, and Freshmarketer. The company’s suite of products is designed to work tightly together to increase collaboration and help teams better connect and communicate with their customers and co-workers. Founded in October 2010, Freshworks Inc. is backed by Accel, Tiger Global Management, CapitalG, and Sequoia Capital India. Freshworks has its HQ in San Bruno, California, and global offices in India, UK, Australia, and Germany. The company's cloud-based suite of SaaS products is widely used by over 100,000 customers around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba and Cisco.

About the Team

The Growth & Marketing team at Freshworks is tasked with enabling predictable growth for the company through revenue-focused marketing programs. As a member of the team, you will drive strategic marketing campaigns across the globe to acquire, engage and retain customers profitably. You will also have the unique opportunity to work in a diverse, multi-cultural environment, and help scale the company to the next level of growth while setting the standard for global SaaS marketing. If you are looking for a challenging marketing role in a hyper-growth startup, this is the right home for you.

About the Role

We're looking for a seasoned field marketing professional to drive our regional marketing programs and help us meet our pipeline and revenue goals. You will shape our regional marketing strategy, own and execute marketing initiatives for your region and execute account-based marketing programs, direct marketing and events, partnerships, co-marketing efforts and more. You will work alongside our sales leadership in creating and executing your marketing plans.

Job Description Responsibilities

●  Define the local marketing strategy with sales leadership and central marketing teams

●  Own marketing budgets and KPIs for the region and deliver on them

●  Lead and mentor a team of marketing specialists for your region

●  Execute integrated marketing campaigns including events, webinars, email programs, direct mail and

other channels as you see fit

●  Apply all strategies and tactics available to deliver leads and pipeline for the sales team

●  Work with local media, PR agencies, and industry bodies to improve our brand presence

●  Be a brand advocate and speaker for Freshworks

●  Work with database and research agencies to plan the regional execution and segment focus

●  Be the internal voice of the customer and keep HQ inform on latest trends in the local market


●  7-12 years of marketing experience, preferably at a B2B enterprise software company

●  Strong experience in below the line activities & experience in hosting online and offline events

●  Prior experience in executing marketing events and tradeshows

●  Tech-savvy with the ability to simplify complex technical subjects

●  Good knowledge of marketing strategy, tactics and best practices

●  Strong industry connect & comfort of engaging in the CXO community

●  MBA preferred but not mandatory

●  Well versed with marketing tools, good presentation and communication skills

●  Ability to effectively lead, inspire, and mentor direct and indirect reports

●  Excellent attention to detail and ability to multi-task projects and deliverables

●  Excellent interpersonal and communication skills

●  Ability to handle multiple vendor negotiations and relationships

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