Product Marketing Specialist, CRM

Chennai, IndiaFull Time Associate

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user.  More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience ]CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media. 


Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).

About the role

We’re on the lookout for a product marketing specialist to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies. 

Roles & Responsibilities:

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market

• Content Development – Conceptualize and create an educational product and solution content for a variety of platforms

• Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral

• Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market

• Product and Feature adoption - Drive adoption of the product and features amongst the customer base

• Evangelism – Serve as a company spokesperson and go-to thought leader for the product

• Implement and support compliance to Freshworks compliance and information security processes


• Any Graduate degree with 3 to 5 years prior experience in a similar position. Experience in an enterprise software company  preferred

• An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material

• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc

• A reasonable understanding of the SaaS domain is a value add Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail

• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing. Agility to embrace change and manage assignments is a great quality to have. 

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