We are seeking a creative and strategic PR professional to join our rapidly growing team in Europe. The PR Manager will champion Freshworks, Forbes #16 ranked private Cloud company, and will lead initiatives to support Freshworks' PR objectives in Europe, reporting to the VP, Corporate Communications. You will work closely with the local marketing team members and PR agencies throughout Europe to advance our communications goals. The successful candidate will have demonstrable experience managing PR agencies to increase awareness and share of voice while influencing narratives and storylines to align with Freshworks’ vision, mission, and point of view.
The ideal candidate will guide and execute successful communication campaigns related to public relations on multiple platforms, and drive awareness among key media and influencers -- netting positive returns with the customers and the communities where we operate. The successful candidate will be a strong writer and communicator, an innate and creative storyteller, a savvy media relations expert, a purposeful collaborator, and have a strong knowledge of local, regional and global SaaS and business trends.
Role and Responsibilities:
Amplify Freshworks’ momentum and readiness to enter our next growth stage. Develop and manage a broad range of strategies and proactive external communications programs and events that support the company's goals
Create and respond to news opportunities. Seek out and/or create opportunities to further Freshworks’ POV, leadership, and public engagement on trending topics
Establish and foster local, national and regional media relationships by serving as a trusted source, communicator and educator about Freshworks. Prioritize and manage incoming requests from journalists for information and build commentary around company narratives.
Draft communication goals, plans and calendar for the region
Deliver ongoing and consistent improvement against coverage and placement goals. Build SOV against Freshworks’ major competitors. Feed into weekly and quarterly status reports using data tracked by a PR monitoring tool. Define, measure and report success and learnings
Manage PR and creative agencies across Europe and the UK creating a positive drumbeat of Freshworks news and content to ensure that the regions meet or exceed success metrics including earned media coverage, SOV, and available reach.
Align and collaborate with the global communications team to ensure alignment of company-wide policy communications
Create, source and/or edit stories, pitches, bylines, backgrounders and ongoing press communications to foster media interest and coverage
Lead the creation of materials, presentations, and talk tracks to prepare executives for engaging with external thought leaders and influencers
Support and guide our local spokesperson, to have the right PR briefs and company talking points in order to perform compelling interviews.
Our perfect match:
You bring at least 5-7 of PR experience from an agency or inhouse.
A track record of successfully representing high-profile, high-growth SaaS or technology in the B2B space
Excellent written and oral communication skills
Experience in working with executives and executive communications
Possess direct and indirect access to a network of media contacts and a desire to work with the media proactively and reactively
Success at managing multiple agencies leading to achievement of key performance metrics in earned media, available reach and share of voice.
Strategic thinker who can contribute to the global PR plan with the ability to tailor it to the local needs in each European market.
Excellent understanding of European media landscape and trending topics with the ability to create and/or maintain strong relationships across local & regional media
An expert writer and compelling storyteller who understands technically complex topics, digs into the policies that support our customers, employees, and communities in which we operate
Adept at disseminating information in response to media inquiries and be able to extend and amplify our reach across multiple channels
Comfort with stats and a data-driven approach to content creation
Serve as general communications ambassador, genial and considered the face of the company while serving as a central point of contact for media inquiries and requests for information
Comfortable with balancing creative out of the box ideation, strategic thinking and tactical, detailed execution
Attention to detail and understanding of technology with the ability to communicate complex topics simply and powerfully
Possess time management skills to effectively execute on multiple projects, across multiple regions simultaneously
A knack for diplomacy and the confidence to engage, persuade and build consensus with leaders inside and outside the organization
A leader, manager, task driver and collaborator who is comfortable meeting big challenges and working in a dynamic, fast-paced environment
An entrepreneurial spirit, including the ability to work independently and autonomously
A strong sense of ownership over projects; comfortable with accountability
Ability to thrive in a fast-paced and deadline-oriented environment
These are some benefits you can expect from us in return:
Fantastic start-up environment to learn & develop
Central London office location
Group contributory pension scheme & income protection
Private healthcare & travel insurance
Cycle to Work scheme & more…
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and business.
Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to win customers for life. More than 50,000 businesses trust Freshworks, including our employee engagement, customer engagement and CRM solutions, to better support employees so businesses can increase customer satisfaction and lifetime value. Our products are ready to go, easy to use, and offer a quick return on investment.
Freshworks has received numerous accolades ranking #16 on the prestigious Forbes’ Cloud 100 and #22 on the Battery Ventures/Glassdoor Best Places to Work lists.
Headquartered in San Mateo, California, Freshworks has a dedicated global team operating from 13 locations to serve our customers throughout the world. Freshworks is backed by leading investors including Accel, CapitalG, Sequoia Capital and Tiger Global Management. For more information visit www.freshworks.com.