Marketing

Manager - Product Marketing

Chennai, IndiaFull time Associate

Overview

Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks Software-as-a-Service (SaaS) products provide a 360-degree view of the customer, are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, USA, Freshworks 2,000+ team members work in offices throughout the world. Freshworks has global offices in India, Singapore, Australia, UK, Netherlands, France and Germany.  The company counts over 220,000 businesses in its customer-for-life community around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba, Sling TV and Cisco.


Freshworks’ suite of products that transform the way world class organizations collaborate with customers and co-workers, include Freshdesk (Omni-channel customer support), Freshservice (IT Service Desk), Freshsales (Intuitive fully-integrated CRM), Freshmarketer (Marketing Automation Suite), Freshteam (HR Management System for growing teams), Freshchat (Modern messaging software) and Freshcaller (Cloud PBX system).



Freshworks has received numerous accolades from analysts and media including making it to Forbes’ Cloud 100 list, Economic Times Startup of the Year, 2019 LinkedIn Top 25 Companies to work for in India and a listing on the Magic Quadrant for CRM Customer Engagement & IT Service Management. While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation.  Freshworks has raised over $400 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at: www.Freshworks.com.


Job role:


We’re on the lookout for a Product Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.



Role Requirement:


1. A people leader who can run a product marketing organization managing product positioning, sales enablement, feature launches, market research, product adoption, product-led content.

2. Develop and refine positioning that differentiates Freshchat by understanding customer needs, product roadmap, market trends and competition.

3. Lead feature launches and ongoing promotion in collaboration with the entire marketing org and work with broader go-to-market teams.

4. Closely work with sales teams to support with the right sales enablement material and also be responsible for the mid-funnel conversion.

5. Build an integrated marketing plan to drive pipeline and lead velocity by working with other PMM teams

6. Run a robust market research function to build insights on competition, different funnel data, and CRO experiments.


Background:



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