The Sr. Digital Marketing Manager is a key contributor to the most impactful and visible digital marketing campaigns executed by Freshworks’ Growth Marketing team. This role will focus on delivering best-in-class digital experiences for lead-gen, virtual events, Brand Awareness and more. You will create and optimize scalable digital marketing processes, operationalize best practices, leverage new tools and platforms, oversee digital execution, and provide team leadership on complex digital tactics. This is a data-driven role that will influence marketing programs with strategic thought leadership and customer experience solutioning to ensure campaign goals are met. The ideal candidate for this role will be equally analytical and creative, and have a proven track record leading teams in building and executing strategic lead generation events campaigns that drive new customer acquisition and generate pipeline along with the SDR’s. Not afraid to try new things – driven to constantly improve results. Thrives in a fast-paced environment with the ability to pivot quickly and problem-solve collaboratively.
Lead execution of digital marketing campaigns in sync with the segment positioning & messaging.
Oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities in partnership with SDR’s, Digital campaign managers and Segment marketers across Customer Support, IT & CRM
Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation and digital channel measurement.
Partner with Global Sales & Marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on regional priorities.
Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
Deliver clear, consistent, and frequent communication with Field Marketing and Events stakeholders to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.
Empathetic people manager, a trusted advisor to the team.
8-10 years of experience in a product led company’s B2B demand generation/digital marketing role, including experience managing direct reports.
Strong attention to detail -- required in order to meet our high bar for customer-facing content.
Bachelor's degree in Marketing or Business or comparable education/experience.
Proven track record of creating and executing integrated marketing lead generation campaigns using tactics that include live and/or virtual events, webinars, lead nurture programs, and CRM/sales insights.
Track record of developing and managing multiple marketing programs simultaneously
Comfortable working in a matrixed organization, with the ability to build relationships with stakeholders and cross-functional teams including Product Marketing, Segment Marketing, Marketing Operations, Field Marketing and Sales.
Experience working with creative and operations agencies in an outsourcing capacity.