Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience ]CRM) and employee experience (ITSM, HRSM).
Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.
Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).
- Work on various funnel-focused marketing programs to acquire, engage and retain customers for our product
- Create SEO-based content regularly to drive results to meet business objectives
- Research and experiment with new marketing initiatives to drive customer acquisition
- Own content creation and distribution to support lead-gen programs across regions
- Collaborate with the digital marketing, SEO and product teams on growth initiatives
- Find creative ways to communicate and engage with our target audience
- Develop deep customer and product insights to aid our content strategy
- 3 - 4 years of experience in content-based marketing setup
- Preferably in a SaaS or B2B setup
- Min 2 years of SEO-based Content Writing in creating and promoting marketing content like blogs, whitepapers, webinars, thought leadership etc.
- Fair working knowledge of tools like Google Analytics, SEMRush, AHRefs etc.
- Excellent written and verbal communication skills with attention to detail
- Good understanding of the basics of inbound marketing - buyer personas and buyer journey to create a funnel-based content strategy
- Good interpersonal and collaboration skills
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