Freshworks Inc. is the parent company behind the suite of products which includes Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat, and Freshmarketer. The company’s suite of products is designed to work tightly together to increase collaboration and help teams better connect and communicate with their customers and co-workers. Founded in October 2010, Freshworks Inc. is backed by Accel, Tiger Global Management, CapitalG, and Sequoia Capital India. Freshworks has its HQ in San Bruno, California and global offices in India, UK, Australia, and Germany. The company's cloud-based suite of SaaS products is widely used by over 100,000 customers around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba and Cisco.
We are looking for a young and energetic individual with a lot of passion and enthusiasm to work with us in the Corporate Marketing team. The Corporate Marketing leads all branding, PR, and field marketing efforts among other things within the organization.
Your key responsibility will be to plan and produce events from conception through to completion, apart from working on projects across brand and PR.
What does it mean to be a Marketer at Freshworks:
Work directly with our senior leadership across teams and across the globe.
Help structure and execute global events and corporate programs to drive the vision of Freshworks.
Create and maintain an Event Marketing Calendar, logging all in-market campaigns, internal and external events, and identifying opportunities for participation.
Own corporate marketing campaigns, from concept and planning, through execution, and follow-up. Track and report metrics for these events.
Manage budget and handle reporting of costs and results for each program/event.
Be in charge of tracking the competitor landscape from an events perspective, and will bring regular intelligence from the market to the senior management team at Freshworks with suggestions for newer engagement tactics. This involves researching markets to identify opportunities for events.
Strategize and execute Social Media campaigns for online & offline events, including but not limited to: research, campaign and content creation, execution, monitoring, and reporting.
Be the point of contact to coordinate and manage Freshworks's external marketing partners (designers, agencies, event partners, other collaborators) and ensure successful completion of all the assignments.
Your marketing efforts would have helped:
Create a compelling marketing story for Freshworks’s brand and individual products.
Communicate the brand story of Freshworks to the market and its clients.
Leverage various marketing channels for event registrations.
With your help, Freshworks will transform seamlessly into a more powerful and compelling brand. During this process, your professional learning curve will be almost vertical.
You are a crackerjack marketer, who understands the link between marketing and business very effectively.
You have worked on marketing projects that have required you to collaborate closely with business delivery and other internal departments.
You have collaborated with multiple marketing partners to deliver a marketing solution.
You have a strong track record of accomplishments in marketing within a product, BPO or IT services firm, especially one that is very entrepreneurial.
You eat, sleep and breathe marketing. You believe that successful marketing encompasses ALL facets and dimensions of a company.
You appreciate the crucial link between marketing and the market.
You are very creative and are a master storyteller, who can use technology with ease to tell the best story!
Your friends call you among the 5 most goal-oriented individuals they have ever met! You believe in setting quantifiable measures for all aspects of your professional life.
You are very, very good at using LinkedIn/ Facebook/ Blogs/ Twitter to promote yourself and your organization.
You are tenacious, patient and very, very thorough.
You take responsibility for your career and for your learning and invest in new skills.
You are professional and ethical and are considered best-of-breed by your peers.
You will need to have:
Excellent organizational skills and attention to detail.
Project management experience.
Time-management skills and the ability to work under pressure.
Problem-solving skills and diplomacy.
Strong communication, teamwork and negotiation skills.
A flexible, adaptable approach and willingness to learn.
Sound decision-making ability
Ability to develop and maintain strong working relationships both internally and externally, including media contacts and vendors
High standards for quality work
Ability to handle multiple projects concurrently
Would you like this story to be yours?
Then send us a copy of your resume along with a half-page write-up of your most significant marketing accomplishments – with verifiable references that we can contact.