Growth & Marketing

Field Marketing Manager - Mid-Market Accounts

San Mateo, United States of AmericaFull time Senior level

Role overview:

We are seeking a passionate and seasoned Field Marketer who will be responsible for developing high-impact marketing and demand-generation plans for both our pursuits in the Enterprise space (5,000+ employees), as well as for upsell/cross-sell opportunities within our existing Mid-Market and Commercial customer base (250-5,000 employees). 

In partnership with our Sales organization, you will manage a field marketing plan from conception to execution, in order to build and influence Freshworks’ sales pipeline, through a variety of marketing channels, including field marketing events, sales collateral, account-based marketing, vertical/industry efforts, prospect targeting, partner/ISV marketing and more. 

This individual will have a successful track record of fostering valuable partnerships with Sales, and helping them hit their quotas through field marketing strategies and tactics.

This role reports to the Head of Field Marketing for North America, and will be based in San Mateo CA.


Role & Responsibilities:


Requirements:



Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks Software-as-a-Service (SaaS) products provide a 360-degree view of the customer, are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo California, Freshworks 2,000+ team members work in offices throughout the world. Freshworks has global offices in India, Singapore, Australia, UK, Netherlands, France and Germany.  The company counts over 220,000 businesses in its customer-for-life community around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba, Sling TV, Sotheby’s and Cisco.


Freshworks’ suite of products that transform the way world class organizations collaborate with customers and co-workers, include Freshdesk (Omni-channel customer support), Freshservice (IT Service Desk), Freshsales (Intuitive fully-integrated CRM), Freshmarketer (Marketing Automation Suite), Freshteam (HR Management System for growing teams), Freshchat (Modern messaging software) and Freshcaller (Cloud PBX system).


Freshworks has received numerous accolades from analysts and media including making it to Forbes’ Cloud 100 list, Economic Times Startup of the Year, 2019 LinkedIn Top 25 Companies to work for in India and a listing on the Magic Quadrant for CRM Customer Engagement & IT Service Management. While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation. Freshworks has raised over $250 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at: www.Freshworks.com.

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