We are seeking a passionate and seasoned Field Marketer who will be responsible for developing high-impact marketing and demand-generation plans for both our pursuits in the Enterprise space (5,000+ employees), as well as for upsell/cross-sell opportunities within our existing Mid-Market and Commercial customer base (250-5,000 employees).
In partnership with our Sales organization, you will manage a field marketing plan from conception to execution, in order to build and influence Freshworks’ sales pipeline, through a variety of marketing channels, including field marketing events, sales collateral, account-based marketing, vertical/industry efforts, prospect targeting, partner/ISV marketing and more.
This individual will have a successful track record of fostering valuable partnerships with Sales, and helping them hit their quotas through field marketing strategies and tactics.
This role reports to the Head of Field Marketing for North America, and will be based in San Mateo CA.
Role & Responsibilities:
Define a segment-specific marketing plan that supports Freshworks North America’s sales strategy aimed at the Enterprise segment, which is comprised of organizations of 5,000 employees or more. (Hunting)
Additionally, build a marketing plan aimed at Freshworks’ roster of current accounts, whether they are in the Commercial segment (250-500 employees), Mid-Market (500-5,000), and in the future, Enterprise as well (5,000+). (Farming)
Partner with our North America Sales leadership, Enterprise Segment Account Executives, Business Development Reps (Inside Sales), Account Managers for the current customers, Customer Success Managers, Solutions Engineers (Pre-Sales), as well as our Global Marketing Centers of Excellence based out of Chennai India.
Assist these teams by driving contacts, engagements and MQL’s (Marketing Qualified Leads), in the expectation that these will later turn into SQL’s (Sales Qualified Leads), and ultimately, Deals.
In collaboration with Chennai Marketing, strategize, build and execute integrated demand-gen/lead-gen campaigns that include events (both physical and virtual); email marketing; direct-mail marketing; digital & social; paid & organic search; video, blog and other audience-relevant content; inbound & outbound vehicles; advocacy programs and customer success stories; and other elements of the marketing mix.
In partnership with the Corporate Marketing team – the Office of the CMO – leverage all the brand and awareness-building initiative that Freshworks is deploying across North America, including PR, analyst relations, thought-leadership research, competitive/guerrilla marketing efforts, etc.
In partnership with the Product Marketing team, incorporate solution positioning, product launches, roadmaps, buyer profiles, sales enablement tools and the like into the field marketing/demand-gen toolkit.
In partnership with the Events Marketing Manager, plan and execute summits, roundtables, industry events, partner events and webinars, in order to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer & partner relationships.
Build a Vertical lens into several of these deliverables, as we hone-in on winning industries for our GTM model, such as Education, Real Estate, Logistics & Transportation, Professional Services, Manufacturing and the like.
When applicable, for the larger prospects and customers, deploy an ABM (Account-Based Marketing) approach as well: tailor-made/1-to-1 marketing strategies, plans and deliverables.
From an existing-accounts perspective, support those Account and Customer-Success teams by helping to create strong case studies and customer references; customer events and webinars; advocacy programs, etc.
First and foremost, a can-do attitude
6-7 years of experience in Field/Regional Marketing
SaaS or Tech industry experience
Strategic and outcome-oriented mindset in the planning and execution of a high-impact marketing plan
Solid project management skills
Strong team player and collaborator, with a variety of people and teams
Excellent verbal and written communication skills
Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks Software-as-a-Service (SaaS) products provide a 360-degree view of the customer, are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo California, Freshworks 2,000+ team members work in offices throughout the world. Freshworks has global offices in India, Singapore, Australia, UK, Netherlands, France and Germany. The company counts over 220,000 businesses in its customer-for-life community around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba, Sling TV, Sotheby’s and Cisco.
Freshworks’ suite of products that transform the way world class organizations collaborate with customers and co-workers, include Freshdesk (Omni-channel customer support), Freshservice (IT Service Desk), Freshsales (Intuitive fully-integrated CRM), Freshmarketer (Marketing Automation Suite), Freshteam (HR Management System for growing teams), Freshchat (Modern messaging software) and Freshcaller (Cloud PBX system).
Freshworks has received numerous accolades from analysts and media including making it to Forbes’ Cloud 100 list, Economic Times Startup of the Year, 2019 LinkedIn Top 25 Companies to work for in India and a listing on the Magic Quadrant for CRM Customer Engagement & IT Service Management. While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation. Freshworks has raised over $250 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at: www.Freshworks.com.