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Segment Marketing Specialist - Campaigns

Bengaluru, IndiaFull Time Associate

About Freshworks:

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end-user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including American Express, Sony, Vice Media, TaylorMade, Sotheby’s, Stitchfix, OfficeMax, Multichoice, Delivery Hero, ITV, and Klarna.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).



About the role:


We’re looking for a marketing professional who can develop and scale our unique positioning across multiple segments and buyer personas. In this role, you will be responsible for designing our demand generation strategy and delivering content, thought leadership material, and other assets to scale our marketing programs across different geos, industry verticals, and market segments. You will create and localize marketing content and assets, including thought leadership content, blogs, whitepapers, pitch decks, sales collateral, case studies, internal training documents, and battle cards, and more. Our ideal candidate is a passionate B2B marketer with prior experience at enterprise software companies.

 

Responsibilities:

 

 

Requirements:

 


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