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Partner Marketing Specialist

Chennai, IndiaFull Time Associate

About the company:


Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks’ Software-as-a-Service (SaaS) provides customer experience and service management software that are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, CA, Freshworks’ 2,500+ team members work in offices throughout the world. Freshworks has global offices in India, Singapore, Australia, UK, Netherlands, France and Germany. The company has 220,000+ businesses in its customer-for-life community around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba, Sling TV and Cisco.


Freshworks’ suite of products transform the way world class organizations collaborate with customers and co-workers, includes Freshdesk (Omni-channel customer support), Freshservice (IT Service Desk), Freshsales (Intuitive fully-integrated CRM), Freshmarketer (Marketing Automation Suite), Freshteam (HR Management System for growing teams), Freshchat (Modern messaging software) and Freshcaller (Cloud PBX system).


Freshworks has received numerous accolades from analysts and media including ranking #40 in the prestigious Forbes’ Cloud 100 list, Economic Times Startup of the Year, and listings on the Magic Quadrants for CRM Customer Engagement, Sales Force Automation & IT Service Management. In addition to Freshworks’ incredible organic growth, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning and Social and Messaging Transformation. Freshworks has raised nearly $400 million in capital from brand investors including Accel, CapitalG, and Sequoia Capital and was recently valued at over $3.5 billion.


About the role:


We are on the lookout for self-directed, multi-faceted marketing professional to join our partner marketing team and drive marketing collaboration with channel partners. Successful candidates must have prior marketing experience and must use this understanding to build and execute marketing activities. 


Role and Responsibilities:


  • Support partner recruitment and onboarding team to identify and recruit new partners through tailored marketing campaigns
  • Manage geo-specific marketing including developing and executing marketing programs that help achieve joint sales goals with partners. This can include but is not limited to lead generation activities, hosting events, execute targeted campaigns, drive outbound exercises, manage PR & brand awareness activities and more
  • Collaborate with cross-functional teams to execute marketing exercises including lead generation, product marketing, sales enablement, customer success, partner recruitment, partner communications and more
  • Develop, localize, maintain and update content such as websites, blogs, case studies, video testimonials, product tutorials, brochures, banners and more
  • Own all related marketing metrics to measure the success of the activities - demand generation numbers, payback, conversion, and other KPIs based on identified KRAs
  • Manage budget with reliability and own ROI
  • Be a voice for the partner network within the company


Qualifications:


  • 3-6 years of experience in marketing. Additional experience in working with channel/partner/sales is a bonus
  • Bachelor’s degree preferred in marketing, business or similar streams
  • Excel at cross-group collaboration, creative thinking, and problem-solving
  • Motivated self-starter who thrives on working in a complex and challenging work environment
  • Knowledge in SaaS businesses including keeping tabs on current marketing trends
  • Excellent verbal, written, and interpersonal communication skills and project management skills
  • Work in a specific time zone

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