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Digital Marketing Associate

Bengaluru, IndiaFull Time Associate

About Freshworks:

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end-user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including American Express, Sony, Vice Media, TaylorMade, Sotheby’s, Stitchfix, OfficeMax, Multichoice, Delivery Hero, ITV, and Klarna.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).



Overview:

Digital Marketing is an integral part of Freshworks' marketing strategy. The growth of Freshworks as a company rests majorly on the ability of our digital marketing team to create interest in our products among potential customers. Given the stiff competition that exists in the SaaS business, digital marketing can have a huge impact on the top line of our company.


Role and Responsibility:

As a digital marketer, your primary objective would be to facilitate the sales team through demand/ lead generation. Your work will involve managing Adwords & other paid channels, reaching out to market influencers, creating & testing ad copy, making landing page optimization, sketching out the leads plan for future campaigns, and most importantly, crunching tons of data. Your work will have a fair amount of market research to understand and build strategies to beat the competition.


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