Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end-user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).
Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including American Express, Sony, Vice Media, TaylorMade, Sotheby’s, Stitchfix, OfficeMax, Multichoice, Delivery Hero, ITV, and Klarna.
Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).
Digital Marketing is an integral part of Freshworks' marketing strategy. The growth of Freshworks as a company rests majorly on the ability of our digital marketing team to create interest in our products among potential customers. Given the stiff competition that exists in the SaaS business, digital marketing can have a huge impact on the top line of our company.
Role and Responsibility:
As a digital marketer, your primary objective would be to facilitate the sales team through demand/ lead generation. Your work will involve managing Adwords & other paid channels, reaching out to market influencers, creating & testing ad copy, making landing page optimization, sketching out the leads plan for future campaigns, and most importantly, crunching tons of data. Your work will have a fair amount of market research to understand and build strategies to beat the competition.
Perform data analysis around web traffic and other key metrics
Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
Communicate with team members on campaign developments, timelines, and results
Set Targets & build strategies to help achieve them
Qualification and Requirements:
Background in business, marketing, finance, economics, or mathematics
Understanding of digital paid media strategies (PPC, Social, Display, DV 360)
Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
Measuring solutions backed with numbers should be a part of your DNA
Excellent critical thinking skills - effectively weigh the strengths and weaknesses of different solutions and approaches
Excellent judgment and decision making skills - effectively weigh the relative cost/benefit of actions
Should have the persistence to drill down into problems until a solution is found.
Active listener – the ability to process and understand the needs and goals communicated by stakeholders and ask relevant questions
Excellent communicator - be able to explain complicated information effectively and patiently.
Excel skills – familiarity with pivot tables and vlookups is a must
B2B marketing or tech marketing experience is a bonus
Experience in the CRM domain will be an added advantage